Now don’t get me wrong, I commend you on getting through the process of taking the course, and passing the test. You wouldn’t believe the amount of people who fail to pass and receive their license. It’s not an easy feat, and you should be very proud of yourself for getting this far.
BUT, unfortunately what you learned in all that Real Estate Training was just to get licensed, and really has no real world worth in getting you started in this very competitive business called Real Estate.
Once you have placed your license with a Broker (and hopefully you did your homework on where you would get the best leadership and guidance), and have ordered your impressive business cards and bought all your desk supplies to get started… what now?
I know, you’re thinking in your mind that your Broker is going to have all the answers, and that you will be handed business now that you are licensed. You’ll start manning the phones during your time “up” for desk duty, and the calls will just come pouring in, right?
I’m sorry to break this to you, but you are now a Business Owner, not an Employee. It’s now time to start learning how to get in front of buyers and sellers in this extremely competitive and hostile market. You’re gonna find that no one is going to “hand you” business. It’s much more likely that there will be those who will try to make sure you don’t GET any business (and I’m not just talking about the agents in other brokerages – watch out for those you hang out in the office with).
So where do you start?
NAR statistics show that over 90% of buyers start their home buying process online. They begin by looking up listings on the internet, and seeing what is available. If all the buyers are searching on the internet, then how can you get in front of them? Guaranteed, it WON’T be by placing a flashy ad in a home buyer magazine, or putting an ad in the newspaper about how awesome of a Realtor you are.
You need to have on online presence, and you need to get it NOW. I know, you’re thinking “Well, I just got my license, and I don’t have any listings, so what do I have to offer?” “How can I get a website up and start marketing when I haven’t made my first sale yet?”
The great news is that internet marketing is now the #1 tool to getting your business in front of buyers and sellers, and it doesn’t cost a whole lot of money to get started. Sure, there are flashy things you can do online that will take money, but to get started it will actually cost you less to start marketing online then it would to place a “Love Me” ad in the newspaper. Wouldn’t you like to get more bang for your buck, especially when you haven’t made your first sale, and you need to conserve every penny possible?
Start your business off on the right foot, and begin an internet presence for your real estate business.